ABOUT ME

GRAPHIC DESIGNER / ART DIRECTOR

Hello, my name is Matilyn Veca! I'm a creative with experience and interests in brand identity, art direction, digital marketing, product design, advertising, typography, UI/UX and motion graphics. I’m an innovative designer who constantly thinks outside the box to create compelling visual designs for users across digital and print platforms.

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EXPERIENCE

EDUCATION

SKILLS

ART DIRECTOR
THE MARKETING ARM
2024–PRESENT

BACHELOR OF FINE ARTS
GRAPHIC DESIGN

  • Created impactful large-scale digital signage and marketing materials for stadiums, airports, and music events.

  • Directed photo and video shoots while assisting with production design to ensure cohesive and compelling visuals.

  • Leveraged brand kits to design digital and print collateral for renowned brands including Uber, Lays, Cap’n Crunch, Ocean Spray, Absolut, Avion, Malibu, State Farm, Morgan Stanley, Rivers Casino, Caterpillar, and others.

JR ART DIRECTOR
THE MARKETING ARM
2022–2024

  • Crafted print campaigns for retail spaces, including posters, shelf signage, and floor displays, to enhance in-store visibility and impact.

  • Worked closely with fellow creatives to design compelling pitch decks for clients.

  • Designed and organized CRM content to effectively communicate digital campaigns via in-app notifications and email.

ART DIRECTOR
LOUISIANA STATE UNIVERSITY - CAMPUS LIFE
2020–2022

  • Led and managed photo and video shoots for events and marketing campaigns, overseeing coordination and execution.

  • Designed and developed animations and motion graphics to elevate digital marketing strategies.

  • Managed project delegation and supervised the Campus Life graphic design team, ensuring the successful completion of all tasks.

GRAPHIC DESIGN INTERN
FOREFLIGHT, A BOEING COMPANY
2021

  • Created print and digital event signage for EAA AirVenture Oshkosh, one of the world’s premier airshows and aviation conferences.

  • Partnered with the marketing team to execute social media outreach strategies.

  • Designed promotional graphics for brand campaigns and events to drive engagement and visibility.

LOUISIANA STATE UNIVERSITY
2017–2022

GRAPHIC DESIGN • ART DIRECTION • ADOBE CREATIVE SUITE • PHOTOGRAPHY • MICROSOFT OFFICE
GOOGLE WORKSPACE • ANIMATION • UI/UX DESIGN CSS & HTML • FIGMA • PROCREATE • TIME MANAGEMENT COMMUNICATION • PROJECT MANAGEMENT SOFTWARE • DIGITAL & TRADITIONAL ILLUSTRATION • CERAMICS