ABOUT ME
GRAPHIC DESIGNER / ART DIRECTOR
Hello, my name is Matilyn Veca! I'm a creative with experience and interests in experiential design, art direction, brand identity, prindigital marketing, typography, UI/UX and motion graphics. I’m an innovative designer who constantly thinks outside the box to create compelling visual designs for users across digital and print platforms.
EXPERIENCE
ART DIRECTOR
THE MARKETING ARM
2024–PRESENT
Created experiential activations from concept through execution, managing end-to-end production and collaborating with vendors to bring brand experiences to life.
Directed photo and video shoots while assisting with production design to ensure cohesive and compelling visuals.
Led creative direction for multi-channel marketing campaigns, enhancing brand visibility and engagement for renowned brands including Uber, FritoLay, Cap'n Crunch, Ocean Spray, Absolut, Avion, Malibu, State Farm, Morgan Stanley, Rivers Casino, Caterpillar, Fossil, and others.
JR ART DIRECTOR
THE MARKETING ARM
2022–2024
Crafted print campaigns for retail spaces, including posters, shelf signage, and floor displays, to enhance in-store visibility and impact.
Collaborated with cross-functional teams to create impactful large-scale digital signage and marketing materials for stadiums, airports, and music events.
Designed and organized CRM content to effectively communicate digital campaigns via in-app notifications and email.
ART DIRECTOR
LOUISIANA STATE UNIVERSITY - CAMPUS LIFE
2020–2022
Led and managed photo and video shoots for events and marketing campaigns, overseeing coordination and execution.
Designed and developed animations and motion graphics to elevate digital marketing strategies.
Managed project delegation and supervised the Campus Life graphic design team, ensuring the successful completion of all tasks.
GRAPHIC DESIGN INTERN
FOREFLIGHT, A BOEING COMPANY
2021
Created print and digital event signage for EAA AirVenture Oshkosh, one of the world’s premier airshows and aviation conferences.
Partnered with the marketing team to execute social media outreach strategies.
Designed promotional graphics for brand campaigns and events to drive engagement and visibility.
EDUCATION
LOUISIANA STATE UNIVERSITY
2017–2022
BACHELOR OF FINE ARTS
GRAPHIC DESIGN
SKILLS
GRAPHIC DESIGN • ART DIRECTION • ADOBE CREATIVE SUITE • PHOTOGRAPHY • MICROSOFT OFFICE
GOOGLE WORKSPACE • ANIMATION • UI/UX DESIGN CSS & HTML • FIGMA • PROCREATE • TIME MANAGEMENT COMMUNICATION • PROJECT MANAGEMENT SOFTWARE • DIGITAL & TRADITIONAL ILLUSTRATION • CERAMICS